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Indiana Monteverde visited the Island of Margarita


For the first time in a long time, the journalist specialized in sustainable tourism, Indiana Monteverde, visited the Island of Margarita for three important reasons: to promote Ayurvedic medicine; to meet with the regional tourism authorities and the hotels to encourage them to have the island join the Caribbean Hotel Association (CHA) again; and to promote the new website: www.trinistovenezuela.com.

Like a good media specialist, Indiana didn’t neglect the local press, radio and television. She attended no less than three programs in Telecaribe, the island’s TV station: the noon program with the journalist Fernando Porte, and the live morning program of Gustavo Novoa.

The turn of the radio followed, with the reputed radio dj Antonio Antepaz, who also welcomed Indiana in two occasions, and it closed with Porte’s radio program. She was also interviewed by her colleague Janet Escalona for the “Sol de Margarita” newspaper.

In the interviews, Indiana highlighted not only that the hotel industry would be hugely professionalized through the CHA, but also how important the eco-branch of the association, the Caribbean Alliance for Sustainable Tourism is. “CAST has offered us a great support in the region, with information, support and top-notch research; which have allowed us to reduce operational costs, to preserve natural resources, to encourage community outreach and to make our Caribbean more and more green, through its assistance to make green hotels,” she said.

Important tips were “leaked” throughout the interviews. “Where there is no peace, there is no tourism,” “in tourism, what happens within the industry remains within the industry…” “it is very important that the government and the private sector follow the same direction, to avoid double efforts and, even if they have the usual strifles in private, they go outside as one to promote the destination in the international trade fairs,” she added.

Indiana has been a collaborator of the CTO and the CHA, and she has the Web page www.solocaribe.com for the promotion of sustainable tourism, culture, and the aforementioned institutions, as well as, of course, CAST.

She added that more and more, tourist are no longer just tourists, but they are becoming more of a visitor, someone who is interested in supporting the initiatives of the green hotels, someone who practices sustainability in tourism through corporative social responsibility in the communities they visit, and always applying the three Rs: REDUCING, RECYCLING AND REUSING.

During the last 18 years, Indiana has participated in the most important conferences and events of the CHA and the CTO. In the last CTC (Caribbean Tourism Conference), on October, 2006 in Grand Bahama, she was affectionately encouraged by the directors of both organizations to serve as a facilitator between Venezuela, the tourism industry of that country (her country of origin), and to achieve a greater participation of Venezuela in the CTO (Caribbean Tourism Organization), and also to help the Venezuelan hotel industry to embrace the CHA.

Indiana is commited to the promotion of the Ayurveda as a way of life and as a natural medicine: “I want to age graciously, and not at all wore down, bringing grief and sorrow to my loved ones. If this law and assumption that nature treats you like you treated her throughout your life are true; I’d like to have that joy,” she said, in conclusion.

Indiana also took the opportunity to promote the new website: www.trinistovenezuela.com and her brand-new Holistic-Ayurvedic Center of the East, located at 7ma transversal de Altamira and Avenida San Felipe, Qta Mayita, La Castellana, Caracas, 1060, Venezuela. Tel. + 58-212-2846517; 2644514 and 2662449.

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